How to do a conference: Women’s Leadership Forum

October 1, 2009

What a great day ~150 of us had at the 7th Annual Women’s Leadership Forum on the top floor of the Rittenhouse Building in downtown Santa Cruz.  ALL of the speakers were GREAT.  I would call this the best Chamber of Commerce event I’ve been to (and I’ve been to many).

Speakers were:

Linda Gold (M3iworks, CEO)
Kim Walesh (City of San Jose, Director of Strategic Planning)
Seana Norvell (Technology Public Relations)
Donna Murphy (Vice Chancellor – University Relations, UCSC)
Dolores Carr (Santa Clara District Attorney)

Nina Simon, founder of Museum 2.0, lead us in three participatory “exhibits” that felt much more relevant that the usual stuff that leaders do with large groups.

From the Chamber website:

what Museum 2.0 is about

Nina Simon talks about her creation of Museum 2.0 as if she woke up one morning astounded to discover herself transformed from electrical engineer (which she is) into the guru of museum social interactivity. Not true, of course, but what is true is that the world of information, networks, and communication changed just about that fast and she was entrepreneur enough to grab a hold. And, she has proven herself in the world of museums as a guide in the dawn of museum interactivity, engagement, and social networking. A passionate activist for the integration of social, dynamic, participatory experiences, Nina has built Museum 2.0 to be a design firm helping museums worldwide use social technology to create dynamic, audience‐driven exhibitions and programs. Nina’s work encourages museums to allow their constituents to “muck about” in the stimuli of the space, to create environments that encourage each participants unique experience, and to allow even the exhibit to be designed by the public. She has had some extraordinary experience prior to Museum 2.0 that led her to this role. She was hired by the International Spy Museum in Washington D.C. where she was charged with making Operation Spy an immersive experience. Nina then became curator at The Tech Museum of Innovation in San Jose, where she worked at the cutting edge of exhibition design, using “crowd‐sourcing” and prototyping exhibits through a wiki and Second Life. She also led the design of a multi‐platform game that accompanied season 3 of the CBS television show CSI:NY. This all led to Museum 2.0 and a remarkable list of consulting and teaching roles with museums and museum organizations around the world. To see a list of and links to her most recent projects with links to her work:

http://www.museumtwo.com


Green Business Camp Santa Cruz October 22, 2009

August 25, 2009

Green Business Camp … is coming to Santa Cruz!

Did you love Freelance Camp?  Here’s another Unconference!

For more information, go to http://www.greenbusinesssantacruz.com

Connect with entrepreneurs, small business owners and green business leaders for a day of learning, collaboration, sharing, and networking. During this one-day Unconference event you will:

  • Discover dozens of new strategies, ideas and resources to help you grow your business
  • Spark new collaborations and opportunities with like-minded small green businesses
  • Gain insights from dozens of other green business leaders into your biggest business challenges

Unconference topics are driven by what you need to support your business growth and development. It is your opportunity to create connections with fellow green businesses and to form collaborations with other businesses that share similar values. Green Business Camp supports green business growth by:

  • Catalyzing collaboration amongst participating small green business leaders
  • Creating a forum for creating innovative ideas and business strategies
  • Spreading business wisdom and resources for green entrepreneurs

What is the schedule for the day?

The following is the basic structure for the day.

8-9am Participant registration begins. Networking & coffee. Expo Hall is open.
9-10am Selection & scheduling of discussion topics for the day.
10am Welcome address by Daniel Robin.
10:45 – 12:30 Sessions 1 & 2, based on topics proposed by conference participants!
12:30 Lunch provided for conference participants. Networking, Expo Hall, and Brain Gym exercises by Sharron Patton. Other activities to be announced.
2 – 4pm Sessions 3 & 4, more dynamic discussion for and by participants!
4 – 5pm Last hour of Expo Hall. Raffle. Networking.
6pm – onward Post-conference networking & after-party at nearby restaurant/lounge.


For more information, go to: http://www.greenbusinesssantacruz.com


Freelance Camp Santa Cruz 2009

August 4, 2009

I’m really looking forward to Freelance Camp in Santa Cruz scheduled for August 15, 2009.  Last year’s event was one of my favorite events of the year.  It felt like … “this is the beginning of something big” and it was!

Details (from http://freelancecamp3.eventbrite.com/):

The concept is easy. Show up. Express interests and ask questions. Break into small groups and exchange knowledge. Become a better freelancer.

Freelance Camp Santa Cruz 2009 is the fifth organized BarCamp for freelancers and independent contractors. We are proud to host this in beautiful, innovative Santa Cruz, CA.  You ask: What is a BarCamp? BarCamp is an international network of user generated conferences — open, participatory workshop-events, whose content is provided by participants.  The day consists of sessions proposed by attendees and the schedule is created on site the morning of the event. BarCamp is an ad-hoc gathering born from the desire for people to share and learn from each other in an open environment. It is an intense event with discussions, demos and interaction from participants.

WHAT TO EXPECT AT FREELANCE CAMP:

The day will start at 8am with an hour of socializing over coffee and pastries.  We will be handing out stainless steel Klean Kanteens to the first 200 registrants at the sign up. We have 200 Kanteens and 300 sign ups slots so come early!  It is really important you arrive by 9am so you can participate in creating the day’s agenda.  At 9am sharp we will give directions on how to propose a topic and then we will create a schedule. We will be harvesting the minds and expertise of all the people in the room to come up with topics pertinent to freelancers. If you’d like to lead a session you’re going to want to speak up with your topic idea at 9am, when the schedule is being created.

WHAT YOU WILL NEED TO BRING:

  • Your own coffee mug
  • A head full of topic ideas
  • Your laptop (free wi-fi provided.) If you are not so inclined to arrive with electronic note-taking items a simple notebook and pen will do.
  • Lots of business cards.  This is a great networking opportunity. You can get a quick turnaround from Zazzle.com if you are in need of cards.

VENUE

Brand new Rittenhouse Building right in down town.

1375 Pacific Avenue, Santa Cruz CA 95066

Come to the Church street enterence.


Stimulus Opportunities for Small Business

July 2, 2009

Stimulus Opportunities for Small Business

Thursday, July 9, 2009, 9am-1pm

Brought to you by the Silicon Valley Small Business Development Center (SBDC)

[View Full Details and Register]

Stimilus Opp Logo COLOR.jpg

The Stimulus Opportunities for Small Business program is a FREE half-day session featuring buyers for state and federal government projects, as well as buyers from large corporations.  It will also feature local panelists able to offer insight into the latest developments in surety bonding and local workforce investment initiatives.

Business Matchmaking specializes in small business procurement with a track record of facilitated more than 70,000 face to face buyer-seller meetings throughout the country. California Small Business Development Centers provide free and low cost business consulting and training for thousands of California small businesses annually.  For more information go online to:www.businessmatchmaking.com, or www.californiasbdc.org.

Who should participate?
This course is designed for small business entrepreneurs who have an interest in learning about what opportunities exist for contractors implementing President Obama’s Economic Recovery plan.

San Jose Panelists:

  • Public Sector Panelists include:
      • Lori Falkenstrom, General Service Administration
      • Osayahde Nesbitt, Caltrans
      • Michael Aquillio, California Department of General Services
      • Denise Rodriguez-Lopez, Teaming USA
      • Mark Quinn, District Director SBA
  • Private Sector Panelists include:
      • Brian Tippens, Hewlett Packard
      • Vaughn Mootoo, Chevron
      • Walter Rossman, City of San Jose Purchasing
      • Don Gonneville, Small Business and Veteran Representative
      • Bob Lane, Federal Technology Center
      • Dorothy Davis, DoVeDa Enterprises, Inc.

Where:
San Jose Scottish Rite Center

2455 Masonic Drive
San Jose, CA 95125
MAP


Freelance Camp August 15, 2009

June 23, 2009

Last year, Freelance Camp in Santa Cruz was one
of the best events of the year!  Here’s the scoop on
this year’s Freelance Camp 2009.  Register ASAP.
This will sell out.  Be there or be square!
www.freelancecamp.org

F   R   E   E   L   A   N   C   E       C   A   M   P   :

S   A   N   T   A       C   R   U   Z

Saturday, August 15, 2009 | 8:00 AM – 6:00 PM

Come hang out August 15th in the amazing coastal city of Santa Cruz, California (bring your beach towel)!

Freelance Camp is a place to discuss and explore the different approaches to running a successful freelance business / small service company. Thanks to our very cool sponsors, the cost of Freelance Camp is only $25.

Come ready to learn, and if you are up to it, ready to talk!

Register for the Event Now!

Space is limited to 300 people and we will close signup at that point, so don’t miss out.

Stay Connected

Stay connected leading up to and after the event via our Facebook Freelance Camp Group

Event Details

Location Rittenhouse Building
1375 Pacific Ave,
Santa Cruz, CA
Cost $25 General Admission
Free for Students
and Hardship Cases
Included Breakfast, Lunch, and
After Party
and 27oz stainless Klean
Kanteen
URL www.freelancecamp.org

Who Should Come?

If you sell your services (or are considering it), you are a perfect fit:

  • Developers
  • Designers
  • Accountants
  • Bloggers / Journalists
  • Realtors
  • Lawyers
  • Carpenters
  • Engineers
  • Financial advisers
  • Marketers
  • Sales
  • Musicians
  • Artists
  • Inventors

Historically, the bulk of attendees are from hi-tech. We encourage all types of owners to come to provide a balanced perspective to business.

What To Expect

We have based our events on the Barcamp format, which is a network of user generated participatory events whose content is fully provided by the participants. Anyone with something to contribute or with the desire to learn is welcome and invited to join. Here are some tips on how to prepare:

  1. Come with an answer and some questions to help make the agenda in the morning
  2. Hang out with cool people and compare notes with other business owners in similar industries.
  3. Meet folks who could help your business and / or others whom you can help.
  4. Find potential clients, subcontractors and partners.
  5. Work together to figure out how we can all get more time and money out of our companies.

Never heard of a bar camp? Here is a quick intro:
BarCamp is an ad-hoc gathering born from the desire for people to share and learn in an open environment. It is an intense event with discussions, demos and interaction from participants.
how it worksthe rules

O U R   S P O N S O R S

We have been blessed with a phenomenal outpouring of sponsorship offers this year so we wanted to give a quick shout out to some pretty special groups that are nurturing this year’s event!

Baskin & Grant

Since 1979, Baskin & Grant has been committed to providing excellent legal services in a broad range of practice areas. Their services include Intellectual Property, Business Law, Family Law, Estate Planning, and Civil litigations. Baskin & Grant embodies the relaxed and accessible ambiance of Santa Cruz, with the intensity, focus, and success rate of a big city firm.

City of Santa Cruz

The City of Santa Cruz, located between lush redwood forests and the Pacific Ocean, is one the most beautiful environments to start anything, whether that is a new family or a new business. Boasting a unique blend of camaraderie, community and cooperation (and easy access to Silicon Valley talent and services) Santa Cruz thrives on a long history of innovation and entrepreneurship.

Cruzio

Technology For Your Next 20 Years

Cruzio Internet is the largest and longest running Internet Service Provider in Santa Cruz County. They are the high-speed DSL and Web Hosting leader for local business and home subscribers. Committed to changing and growing to meet their members’ needs, Cruzio now offers in-store computer repair and Joomla, SEO and ecommerce classes. It’s hard to believe that Cruzio first opened their doors when most current UCSC students were just born. As time flies by, their commitment to quality service and supporting local non profit organizations has never wavered. With over 10,000 members, Cruzio provides excellent Internet services coupled with one of the most flexible and intelligent tech teams out there.

Elance

Elance is the leading site for online work where businesses connect with independent professionals to get work done. On Elance, businesses find the experts they need plus the tools to manage online work from hiring to collaboration to making payment. Elance offers companies flexibility, cost effectiveness and instant access to a vast pool of skilled and tested talent. Professionals use Elance to find work, deliver great results and get paid for doing what they do best.

Happy Santa Cruz

Happy Santa Cruz is here to help make Santa Cruz, California the happiest place on earth. We’ll be continually creating high-quality, locally inspired and produced products that effectively communicate the positive aspects of Santa Cruz. These products will mirror our enthusiasm for Santa Cruz and its inhabitants, and we hope they do the same for those who wear them. Visit us at www.happysantacruz.com and tell us why Santa Cruz makes YOU happy!

Hope Foundry

Hope Foundry creates budget-friendly Drupal sites by providing professional job training, free of charge, to aspiring developers. Our goal is to make development training accessible to everyone regardless of income, while offering businesses the opportunity to purchase web services at a reduced cost. The money a client pays for a website supports the education of Hope Foundry students. Our sponsored job training model is part of an ongoing effort to create jobs locally while stimulating economy globally.

NextSpace

NextSpace is a coworking and innovation space located in the heart of Downtown Santa Cruz, CA. The mission of NextSpace is to catalyze local talent, local ideas, and local capital in Santa Cruz to create products, services, and solutions for the global marketplace. Our members are part of a community of innovators who are passionately committed to building the next generation of the Santa Cruz economy. Santa Cruz is full of talented freelancers, entrepreneurs, designers, engineers, programmers, consultants, and investors.

Palace Office Supply & Office Interiors

Palace started in Monterey in the 1890’s, expanded to Santa Cruz in the ’40s and was purchased by the Trowbridge family in 1949. Palace has grown exponentially acquiring 9 other independent office supply companies throughout the Central Coast. Today, we are the largest independent dealer of art and office supplies, and office furniture in Santa Cruz and Monterey. We clearly understand that we are the Local Alternative to the Mega Companies and we know that we must try harder, be more creative, add value, offer equal to/or better pricing and out service our competition everyday to continue to earn the privilege of being in business. We have built this family owned company and our reputation on doing exactly as we have promised: giving world-class service locally and truly saving our customers money everyday on both office supplies and office furniture.

Parachute Creative

Parachute Creative is a Santa Cruz based collective specializing in design, branding, digital media solutions and marketing. Our passion for aesthetic forward thinking drives us to generate stimulating and representative design, prevalent in the versatility and originality of our creative process. We strive to contribute to our community to promote sustainable growth, innovation, collaboration and most of all: the ability to adapt in any climate. Underpinned by a maxim of uncompromising quality, free formed concepts will fit seamlessly within the client’s tone and roots.

Santa Cruz New Tech Meetup

Spearheaded by tech-enthusiast Doug Erickson, the SCNT MeetUp stems from the idea of harnessing the true potential, knowledge and skills of Santa Cruz tech professionals who either work or have had extensive industry experience in Silicon Valley. The SCNT MeetUp strives to create this community of technologists in order to expand strategic community thinking regarding quality of life and prosperity of the city of Santa Cruz. Through persistence and dedication, what started out as a meeting of just 39 attendees at the police department’s community room, is now a vibrant association of 720 members.

Shane and Peter

Our mission is to build a comprehensive network of independent contractors and to mediate their skills with the business needs of our clients. At S&P we go beyond providing comprehensive web services; we help identify and pursue opportunities relevant to our client’s core business, leading to new profit centers and improved workflow. Using cutting-edge design and development tools, backed by years of industry experience, S&P delivers premium results quickly and efficiently. We build teams to meet your challenges.

Small Business Development Center of Northern California

The Small Business Development Center (SBDC), located at Cabrillo College, offers numerous resources and tools for business to thrive and survive. Given the current economic climate, the SBDC is a true gem for all the services and guidance they provide in running a successful business. New and existing businesses can leverage the Center’s consulting services to review existing processes, operations and cash flow while planning for the future.

Studio Holladay

Established in 2005, a consultancy that specialized in marketing, design, branding, photography and custom web-based solutions.

Sugar CRM

SugarCRM is the world’s leading commercial open source customer relationship management (CRM) system. Sugar is designed to be used by businesses as small as an individual, as well as by the largest sales, marketing and customer support teams. With an amazing amount of flexibility to meet the needs of any business, Sugar can help you attract and manage more customers while driving customer satisfaction levels – all without increasing your cost of doing business. Regardless of your industry or business model, Sugar can help you gain visibility into your operations to best optimize your business objectives – in a fast, affordable manner.


Santa Cruz Chamber Business and Exhibition Forum April 14 2009

April 11, 2009

The Santa Cruz Chamber Business and Exhibition Forum

When: April 14 2009, 12 noon – 6 pm

Where: Cocoanut Grove

Price: $10.00 admission

 

The most interesting speaker for my interests is Kevin Wheeler, The Future of Talent, 12:30pm – 1:10pm.

Kevin Wheeler is one of the world’s premier authorities on business talent. He will talk about trends in the relationships between businesses and the “knowledge workforce”. He will discuss the impacts of the recession on the future of talent-dependent enterprises. Wheeler will also describe how “the  creative class” is changing how businesses operate and how knowledge workers, contractors, and consultants will position and market themselves to succeed in a rapidly evolving world-wide market for talent. Wheeler advises corporations such as Lilly, British Petroleum, Microsoft, IBM, Cisco, Federated Department Stores, Deloitte Touche Tohmatsu, Starbucks, andUnited Way . He has served as the Sr. V.P. for Staffing at Charles Schwab and founded the corporate university at National Semiconductor. He is a frequent keynote speaker at international conferences and hosts an exclusive, invitation-only forum called the Future of Talent that explores emerging technologies and practices regarding talent acquisition.

For more info…


F2C Freedom to Connect

January 5, 2009

My big brother, David Isenberg, is producing this meeting/conference:

F2C 2009:The Emerging Internet Economy

March 30-31, 2009

http://freedom-to-connect.net

F2C: Who, What, When, Where, Why

WHO: F2C is a meeting of people engaged with Internet connectivity and all that it enables.

F2C is shaped by universal connectivity and the plunging capital requirements of information production, which, in turn, are changing many of our fundamental economic and social assumptions.

WHAT: A two-day meeting where the creators of the future of the Internet meet to engage in mutual learning and exploration.

WHEN: 8:00 AM on March 30 through 5:00 PM on March 31, 2009. List of confirmed speakers and bare-bones program here.

WHERE: AFI Silver Theatre, Silver Spring MD. 

WHY:  The Internet now makes Freedom of the Press available to about 3,000,000,000 people, almost half of Earth’s humans. At F2C: Freedom to Connect, we explore how this changes the fundamental operating assumptions of society, and ask, “What next?”


Cruzio Small Business Fair – Nov 13, 2008

November 4, 2008
===

Cruzio will be holding their annual Small Business Fair on Thursday, November 13, 2008, 4:30-7:30 pm.
 
The class portion, from 4:30-6 pm, will be on The Secrets of Search Engine Optimization.

For more info and to register, go to:  Small Business Fair 2008


Santa Cruz Public Media Camp – November 14-16, 2008

October 28, 2008

If you loved Freelance Camp last August, you’ll want to know about SC Public Media Camp (November 14-16, 2008).

Check twitter…. #publicmediacamp for tweets from the conference 

For more information, check out:
http://barcamp.org/PublicMediaCamp


WITI Summit on Oct 12-15, 2008

October 10, 2008

 

I’ll be there on Oct 14.  For more info see:

http://www.witi.com/center/conferences/2008/siliconvalley/